FUTURISM REDUX


Embrace the future with bold precision. Transform visions into dynamic reality. Innovate beyond boundaries with Futurism Lens.


IED PROJECT | 2022

Lorena Ceresoli — Art Director + Graphic Designer

  • This poster series reimagines Futurism through a modern lens, drawing inspiration from Marinetti's bold visions. Geometry, typography, and vivid colors converge to create dynamic visuals. The Font Din 1451 takes center stage, embodying innovation, progress and dynamism.

  • Futurism, an avant-garde movement founded in Italy in the early 20th century by Filippo Tommaso Marinetti, sought to break away from traditional aesthetics by embracing modern technology, speed, and innovation. This movement celebrated the dynamism of the industrial age, emphasizing motion, energy, and the power of the machine. In design, futurism translated into bold, geometric shapes, dynamic compositions, and a vivid color palette that conveyed movement and progress. Typography played a crucial role, often featuring experimental and striking fonts that reinforced the sense of forward momentum and transformation. Through these elements, futurism aimed to capture the essence of the future and the relentless drive towards progress and modernization.

  • The concept "Futurism Redux" derives its name from two key elements: "Futurism" and "Redux." Combining these terms, "Futurism Redux" suggests a revival and reimagining of the original Futurism movement through a contemporary lens. The concept involves taking the bold, dynamic principles of early Futurism and applying them to modern design, technology, and aesthetics. It captures the essence of both honoring the past and pushing forward into the future, reflecting an ongoing journey of innovation and transformation.

Innovate. Transform. Transcend.

Next
Next

7SOULS