MERCURHIVE
“In Mercurhive's realm sweet,
Scent seduces, enchants deep,
Voracious instinct,
Amidst chaos, calm takes hold,
Creativity unfolds bold.”
ELISAVA PROJECT | MARCH ‘24
Lorena Ceresoli — Art Director + Graphic Designer
-
“My scent seduces and enchants
all the humans driven by animalistic and voracious instincts.
They climb into my mercury hive,
a place of creative fertility,
where the depths of the soul are unveiled.
I find myself in a dimension without space and time, where the fluidity of creative action keeps me alive.
I am strength and wisdom,
a mediator of realms
where irrationality and rationality,
chaos and tranquility reign.
Here,
as I interact with humans with animal soul,
I discover the true essence of creative action
and give life to Mercury honey, the fruit of artistic effort,
a symbol of pure eternal expression.”
[...] -
Mercurhive exists in a reality devoid of space and time, a dimension parallel to the real world. It is an ecosystem immersed in surrealism, fantasy, and abstraction, where everything is governed by the balance of nature. The atmosphere that permeates this world is evocative, profound, and nostalgic, creating a unique and captivating experience.
-
"Mercurhive" is a portmanteau of "Mercury" and "hive," reflecting the amalgamation of transformative fluidity and creative fertility within the context of a beehive.
-
My ecosystem is a natural environment where peace and harmony reign. This habitat aims to be a place where harmony and creative fertility thrive.
The Beehive is located in a dimension without time and space, it’s a demension parellerwhere the synestetic dimension where there is silence of the salt and the stone. -
In the alchemy of senses, creation enchants, Synesthesias dance, colors wed. Scents whisper secrets, notes speak, In a mystical embrace of sounds and scents, The soul immerses, in a sea of sensations.
The mind tastes colors, hearing brushes nuances, Touch dances amid melodies, sight sings harmonies. In this symphony of senses, creativity flourishes, Like rose petals in the garden of imagination, Painting visions of an alchemical, timeless world.
And so, in the creative act, every boundary dissolves, Between light and sound, between color and scent. A poetry emerges, woven with synesthesias, Where the heart delves and the soul frees, In a universe of senses and poetry, forever intertwined. -
BEES:
Bees represent the animal side of man. Here, man is more voracious, instinctive, daring, genuine, and authentic. I drew inspiration from Homer's Odyssey, where honey, in Circe's potion, is used to transform men into animals. Bees represent the "Anima" of Carl Gustav Jung. The soul represents the feminine aspect of the psyche. This includes characteristics and qualities typically associated with the feminine, such as intuition, emotional sensitivity, creativity, and the ability to connect with others.
HIVE:
The beehive embodies my alter ego, symbolizing the seduction and allure of the creator. Acting as a mediator between the inner and outer worlds, it is a realm of fertility where new creative endeavors are fertilized, resulting in the creation of honey—a symbol of creative expression. Within the hive's orderly and protective confines, a confrontation occurs with the voracious and animalistic soul of the bees (representing men), leading to a moment of silence where creativity reaches its pinnacle. In contrast to bees symbolizing Jung's concept of the anima, the beehive embodies the animus—the masculine aspect of the psyche. It encompasses qualities traditionally associated with masculinity, such as rationality, logic, determination, and ambition. The beehive is a creative space, constantly evolving and changing. Once the creative act is complete, its cycle ends and it decomposes to be reborn in a new act of creation.
HONEY:
The honey represents the fruition of creative endeavor. Metaphorically, honey symbolizes the "creation of gold" in alchemy. Moreover, honey embodies the fluidity and dynamism of creative creation.
MERCURY:
Mercury is associated with the principle of fluidity, of the mind, and of the soul. It represents the volatile and ever-changing aspect of nature and the human psyche.
It symbolizes the feminine, intuitive, and passive aspect of the human psyche. It is the principle that allows communication between the different aspects of consciousness and facilitates the process of transformation and integration.
In alchemy, mercury is associated with dissolution and reunion, where matter is decomposed and then recombined into a new, higher form of existence.