HAUNTOLOGY
Explore the dunes and uncover the ghosts of the past in the desert wind, where time dissolves and every whisper narrates a timeless story.
PERSONAL PROJECT | APR ‘24
Lorena Ceresoli — Art Director + Graphic Designer
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The waves of white silk and the desert dunes evoke a nostalgic, sublime, and profound atmosphere. This scene transports us to a dimension without space or time, where a minimalist and incisive style calls to mind the force of the wind that awakens memories of the past.
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Hauntology is a term that refers to the persistence of elements from the past within the present, often carrying an eerie or nostalgic quality. hauntology describes a setting where the past is never truly gone but instead coexists with and influences the present, creating a rich tapestry of timeless stories and memories.
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Dunes: Metaphor for Journey and Discovery.
Ghost: Metaphor for Memory and History.
Wind: Element of Nature and Change.
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The entire concept invites one to embark on a journey of discovery within a metaphorical landscape of dunes. It suggests that by exploring this shifting, timeless terrain, one can uncover the lingering memories and stories of the past. The desert wind, carrying whispers of these stories, symbolizes the transient yet enduring nature of history and memory. Time dissolves in this space, allowing for a deep connection with the past, where each discovered whisper reveals a story that transcends time, offering wisdom and insight that remain relevant and poignant.